HP Discover 2011 is this major customer and partner event which is held in both United States (Las Vegas) and Europe (Vienna) next November.

I am part of a group of about 20 bloggers and micro bloggers who have kind of press status. HP wants to promote the use of social media for marketing purposes and lets face it, blogs, Facebook, Twitter are a sign of this time in history. We have a fully free format which means you are free in what, how or when you want to convey your messages. I have been blogging and tweeting for about two years so that is quite familiar, but acting as a sort of press guy is really new to me.

There are quite a number of famous bloggers in the group. The ones I follow or recognize are Chris Evans (@chrismevans) from www.thestoragearchitect.com and www.thevirtualarchitect.com, Mauricio Freitas (@freitasm) from www.geekzone.co.nz, Stu Miniman (@stu) from www.blogstu.worpress.com, John Obeto (@JohnObeto) from www.absolutelywindows.com), Eric Siebert (@ericsiebert) from www.vsphere-land.com, Chris White (@fezmid) from www.neowin.net, Hector Russo (@GeeksRoom) from www.geeksroom.com, Jeffrey Powers (@geekazine) from www.geekazine.com and several others. So it was a real honor to be amidst this group of geeks.

Monday started with a press conference and several tables were reserved for the bloggers. Because we might have problems using the Internet the organizers had thought of renting a 4G Mobile Access WMAX device from Clear which really made Internet Access fly!

All the keynote speakers and HP executives were present and one by one they covered the most important topics of the event.

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Let me just list the highlights and give you an idea what the event is about.

According to HP the enterprise will have to respond to changes really fast and become what they call an Instant Enterprise. Ideally everything is connected and everyone can get instant results. For this to work properly the Enterprise & IT are one and the same. They have to work as single entity ready to respond to continuous opportunities and competition. Anywhere, Any Time, Any Day.

These are the requirements for a successful enterprise in this age:

  • Innovation – The ability to deliver competitive advantage
  • Agility – Faster response to changing business and citizen needs
  • Optimization – Achieve better ROI, reduce cost and improve processes
  • Risk – Manage risk from the unknown, security threats, new regulations and incoming data

Transformation of the technology infrastructure is unavoidable and according to Dave Donatelli, Executive Vice President Enterprise Servers, Storage, Networking and Technology Services (quite a mouthful), HP’s with its HP Converged Infrastructure strategy is uniquely positioned to make that happen.

HP has a massive lineup of new products and services with innovations in servers, storage, datacenters and management software.

In the next blogs I’ll talk about a number of these.